Now live in Winnipeg · Accepting founding dealer partners · Free for 60 days, then from $99/mo

New-Car Pricing Intelligence · Winnipeg

Stop guessing what to charge for new cars.

DealerNorth tracks every new-vehicle listing from every Winnipeg dealer, overnight. One monthly spreadsheet per brand — market asking price and days on lot by trim — so you know where you stand before a customer tells you.

Free for 60 days — then from $99/mo. No credit card.

A live dashboard is in development — report subscribers get first access to the beta.

Used-car tools have priced your trade-ins for years. DealerNorth does the same for the new cars on your lot.

Trim-level market data.
In your inbox. Once a month.

One clean spreadsheet per brand. No login. No dashboard. Just the numbers you need to price with confidence.

Market Pricing

MSRP vs. market asking price — by trim, every month

Market low, median, and P75 for every new-vehicle trim in Winnipeg. Know exactly where your F-150 XLT sits before a customer brings it up.

Month-Over-Month Deltas

See which trims are softening and which are holding

If the Escape ST-Line median dropped $400 this month, you know before you negotiate. Trend direction tells you whether to hold or move.

Days' Supply

Spot aging inventory before it starts costing you

Average days on lot by trim across the whole market. The signal that tells you when supply is tightening — and when a price hold makes sense.

New-car pricing moves every week.
Most dealers find out from a customer.

Without a daily view of what competing stores are asking by trim, you're pricing by gut — and gut costs gross.

01

You're $2,400 over market on the F-150 XLT — and a customer just told you

By the time they pull up a competitor's price, you've burned three weeks of floorplan carry. You drop it anyway. Deal saved, gross gone.

02

Aging units bleed carrying cost every day — silently

At $25–$40/unit/day in floor interest, insurance, and lot cost, a truck sitting 45 extra days runs $1,125–$1,800 before you've written a deal. The reprice call never comes fast enough without data on where the market is.

What dealers ask before signing up.

Where does the data come from? Is this legal?

We collect only what's publicly visible on dealer websites — the same prices any shopper sees. No DMS access, no private data. Everything is aggregated and anonymized before it reaches you. See our data policy.

Will my store's own pricing show up for competitors?

No. Every dealer — including yours — is anonymized before any statistic is published. What you see is a market median, not a list of competitor prices. No one can identify your store from our reports.

What does it cost after the first 60 days?

The first 60 days are complimentary. After that, paid tiers start at $99/mo for a single brand. No auto-billing. We'll have one conversation at day 45 — if it isn't worth it, you cancel with one email.

Will I get a sales call after I sign up?

No. You get a monthly report by email. We follow up once at day 45 to ask if it's been useful. That's it — no SDR sequences, no drip campaigns, no pressure.

Prefer a quick intro first? Book 15 min →

See what new-car pricing in Winnipeg actually looks like.

Free for 60 days, then from $99/mo. Every trim. Every dealer in the market. In your inbox on the first of the month.

Free for 60 days. No credit card. Cancel anytime.

▸ FOUNDING DEALER PROGRAM · Accepting the first 5 partners · First 60 days complimentary